Fushimi Inari Taisha in Kyoto is the head of the more than 30,000 Inari shrines throughout Japan. It was established in the early 8th century, and moved to its present location in the 9th century. Inari, the Shinto god of rice and sake, was traditionally worshipped by farmers seeking a good harvest, but in modern Japan most Inari followers are businessmen hoping for commercial success.
The shrine complex includes five individual shrines linked by a four kilometer mountain trail through roughly 10,000 bright orange torii. The torii were donated to the shrine by successful businesses and individuals, with the names and addresses of the donors inscribed on the torii's legs. Nearly every well-known company in Japan has sponsored a torii at Fushimi Inari Taisha.
Also prominent throughout the complex are stone statues of foxes, the messengers of Inari. The foxes' favorite food is said to be balls of rice in pockets of sweetened fried tofu, which can be ordered at most sushi restaurants by the name "inari." Other foods popular at shrine-area shops include kitsune ("fox," so called because the dish also includes sweetened fried tofu) udon, and barbecued sparrow.